Convergence and MSO
The race to own the subscriber in a converged world is on. Converged operators and Multiple Services Operators (MSOs), the leaders in delivering high bandwidth, rich in multimedia services to the home, have historically been secure in their markets and seen low subscriber churn - until recently.
The reality of convergence is an increasingly competitive landscape - creating opportunities for new entrants in the value chain. As a result, MSOs are now facing growing pressure from parallel industries intent on extending their brand loyalty.
With convergence a reality, operators are entering a world of increased competition and greater pressure to retain and grow market share. The eventual winners will be those with the ability to stay one step ahead of their consumers – knowing them intimately and able to provide an array of highly relevant and personal IP services, irrespective of the delivery channel.
Apertio One's open architecture and applications enable convergent and MSO operators to achieve this goal - creating a converged core data layer across different networks, access technologies and services. A converged data layer consolidates fragmented subscriber data into a single, real-time centralised repository at the heart of the network. The net result is rapid service delivery and significant competitive advantage.
Apertio One - giving your business the competitive advantage.